Perfect Storm or Unique Booking Opportunity?
The message seems clear then that uncertainty and unprecedented economic and political upheaval has resulted in the short term delay of purchasing a Summer holiday by many of our customers. We now need to gear up for the expected last minute rush for great value UK holidays. This means refreshing your proposition with improved evocative imagery to help ‘sell the dream’, checking and freshening up last minute offers, showcasing your highlights and remaining active on all possible channels to market.
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